Moosend Review
Email marketing software Moosend comes with many features to help enterprises of any size. Its user interface is easy to use and has many integrations available as well as advanced tools for segmentation.
You can also create automated triggers that trigger when users perform specific steps. This could include sending them a message and changing their email address or initiating an e-commerce funnel.
Features
The software for marketing via email Moosend has many features that will aid you in executing effective campaigns. Its responsive email campaign editor and powerful automated workflows are fantastic tools that will help improve results.
Moosend provides an email newsletter service that is automatically updated with content based on specific URLs and RSS feeds. It’s straightforward to send out mailers with up-to-date product information or content. This is a combination of a spam check and conditional blocks to improve the engagement of subscribers.
Its Moosend editor for email campaigns is simple to use and includes a drag-and drop builder that lets you create emails using a wide range of components. You can include padding between your elements using spacers that allow you to place the text, images and buttons in diverse boxes. The editor also has a design section with some tools that will help your emails stick out.
Another interesting feature is the tool that lets you clone and save layouts and items. This can be useful for creating banners, headers and footers to reuse them for different emails. Moosend templates have some great designs, including an area for shadows or for the background picture.
The reports on your campaign provide important information about how well your marketing campaigns are doing, including opening and click rates, bounce and unsubscribe rates, location data and the click heat map. This report will also provide information about how your emails can be viewed by different platforms and on different browsers.
Moosend also allows you to divide your email lists into groups and then send out different emails to every group. This allows you to create more personalized and relevant email messages. This is especially important if your goal is to increase email delivery and reduce costs by reducing send volumes.
The Moosend editor comes with a bunch of pre-made email templates you can make use of to begin your campaign. The templates are designed to fit the look and feel of your company’s image. They’re also compatible with the major email clients this is a great thing as it can help you maintain a consistent message to your customers.
Moosend also allows you to make an unlimited amount of custom data fields that you can use to personalize your emails. This feature will ensure that your clients receive specific emails that are based on their interests, preferences, and habits. The feature is able to separate your emails, allowing you to tailor the marketing emails you send to each group and increase the ROI.
Pricing
Moosend can be described as an email-marketing platform with professional-grade features offered at an entry-level price. It’s the ideal option for smaller businesses that require an automated email tool.
While Moosend is very easy to utilize, it has some limitations that can cause difficulties for small-sized businesses to expand their businesses. These include the lack of emails templates, as well as the testing with multiple variables. There is also limited scheduling for social media posts.
To be successful in the email marketing industry You need an email marketing software that can deliver your emails into recipient inboxes and deliver them at the speed that is most effective. It is essential select an email platform that adheres to best practices for deliverability.
There are many methods to improve deliverability. These include sending targeted campaigns, using an individual domain and avoid spammy links. Some systems don’t perform well in our tests of deliveryability. Moosend doesn’t have a high score, but it does follow the best practices in email marketing.
The dashboard on Moosend displays important data regarding your campaign such as subscriber figures as well as broadcasts scheduled and previous broadcasts. The dashboard also displays data regarding your audience, and the click map that will assist you in tracking clicks.
It is also possible to create trigger emails that are triggered by events or behavior. They can trigger anything from product purchases to the location of a client or time of day. The triggers you choose to use can help generate leads or increase sales.
You are able to upload Excel spreadsheets which contain customer information in CSV or TXT formats onto the platform. These files can be up to 40MB. It is also possible to upload spreadsheets that contain data from third-party services.
Audience segmentation is a crucial characteristic. This lets you classify your users based on common traits. You can send relevant content to each group which will increase your conversions.
Moosend is also a huge database of knowledge with more than 100 content on its site. This is a fantastic source for beginners and includes a variety of videos to aid you to get familiar with the application.
Assistance
Moosend is an online marketing tool, supplies users with an array of tools and functions that can be used to boost their campaigns. You can also track your campaigns and analyse the performance. Moosend gives support to its clients to make sure they are getting the most value from their accounts.
Using Moosend is simple, and its user interface is user-friendly. The platform also has a drag-and-drop editor that makes it quick and easy to create email messages. There are a range of email templates as well as landing page templates to choose the best one for your brand.
There are also many options for managing the subscriber lists. Create a new list each whenever someone fills out the form. Or, you could use a double opt-in to ensure that your subscribers actually want to receive emails from you. This is a great option to ensure that you’re not spamming people with advertising messages that they’re not interested in.
You can also track client journeys and ensure they are kept up-to-date. This lets you track the number of people viewing your email and the device they’re using to read the emails. You also can see whether they’ve converted. You can use this information to enhance your strategies and make better decisions regarding the information you’ve sent out.
Moosend offers an abandonment tool for carts, which can help you to make up for lost sales. The program can suggest items subscribers have purchased previously and also suggest upsell similar products to those they currently own. It even suggests products customers might not like.
Moosend offers a vast collection of knowledge, covering everything from basic campaign techniques to more advanced methods for designing campaigns. The content is organized in 13 distinct categories including Audience, Campaigns, Growth Automation, Tools and more.
Email, live chat and Knowledge Base are three ways to get assistance with many concerns. Moosend provides webinars that aid users to build and grow the reach of their marketing.
Moosend offers a free plan for those businesses who are starting out but haven’t yet joined Moosend. It’s also a good choice for entrepreneurs who don’t know if they’ll enjoy the program or if it’s the right choice for their company. If you do have some subscriber lists it’s necessary to upgrade to the paid plans.
Conclusions
Moosend is an all-in-one marketing system that lets you build high-converting email campaigns, landing pages and automated workflows. Its distinctive tools and easy-to-use interface make it an ideal option for automated email marketing.
Drag-and-drop builders allow you to design email messages. Its templates are easy to customize and offer various layout options. You can also create email timers and dynamic content.
Audience segmentation helps you separate leads and customers based on shared features, and allows the sending of targeted messages. Segmentation is an essential component of any marketing strategy. Moosend offers a wide range of segmentation options, including the demographics of your audience, their behavior, and even when people were looking at the product.
You can also use automation triggers to trigger emails in response to behaviors your customers take. This is a fantastic option to tailor your emails as well. Moosend offers 32 triggers available, making it one of the largest emails I’ve ever tried.
It also has a spam test that will let you know how your campaign is received in the mailer. It helps to avoid sending unwanted emails.
The customer service at Moosend is top-notch with live chat support assistance via phone or email all week long. They also provide tutorials as well as many resources for novice users. This includes a large database and lengthy webinars.
The platform’s reports contain all details you need to keep track of your campaigns including open rates, clicks and unsubscribe rates, as well as data for devices, web browsers and geolocation, and the revenue that your campaigns generate. Click maps can be viewed for the emails that were clicked and opened.
Moosend provides a full collection of landing pages as well as subscriber forms creation tools. The tool includes countdowns that make you feel more urgent, success booster modules, Facebook and Google Analytics pixel trackers, customizable JavaScript and bot protection. Its subscriber management is easy to manage, too.